Immersive reality technologies take the world by storm and enlighten us about emerging things like how mixed reality is different from VR and AR. With the astounding growth of technology and science in the past decade, the rapid evolution of technologies enables science-fiction technologies from decades earlier a reality today. As a result, various emergent technologies like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are already mainstream, with their popularity racing past enthusiasts and industrialists and pacing towards the consumer market too.
These technologies also go beyond the average consumers and towards product development and numerous industries too. The intuitiveness of using AR VR and MR for product development, research, and development in a production environment is too good to ignore. These technologies redefine the immersive experience while enabling various kinds of opportunities and possibilities.
The evolution of Artificial Intelligence and technologies like Machine Learning (ML) and Big Data are accelerating these emerging technologies even more. For example, ML and Big data can enable devices and systems to make smart decisions and analyze vast data for deep analysis. Furthermore, AR, VR, and mixed reality are becoming more smart, intuitive, and user-friendly. Due to this, these emergent innovations are becoming mainstream technologies with their incorporation in various kinds of devices, systems, and environments.
Accordingly, with various industries and consumer markets rapidly adopting and using AR VR and MR tech, their economic potential is also increasing. Researchers expect that the global market for AR VR and MR technologies will cross 30 Billion US Dollars in 2021 while also accounting for the dip in market and industry developments due to the COVID-19 pandemic. In hindsight, the market will rise substantially after the effects of the pandemic subside. While due to the pandemic, the global market was down. The market for these technologies will also grow due to the exposure of online and remote technologies among general consumers during the lockdown period.
Consequently, researchers forecast that the global AR VR and MR market will rise to reach 300 Billion US Dollars by 2024. This exponential rise of the AR, VR and MR market also accompanies the rise and evolution in the Internet of Things (IoT), display technologies, communication and networking technology, and processing and storage technologies. Subsequently, all these technologies complement each other, and the rise in one industry will influence the increase in all other technologies. Hence, immersive tech like AR VR and MR will inevitably shape the future of the technological landscape.
So it is essential to know and understand these technologies beforehand to prepare for their inevitable arrival in the mainstream market and adopt and use them properly.
Know your Technology: AR, VR, and MR
AR, VR, and MR are all immersive reality technologies dealing with experiences from both the virtual and the real world. They enable augmentation, enhancement, and even interaction with real-world elements alongside enabling a complete virtual experience beyond the real world. Consequently, these technologies are collectively known as Extended Reality (XR) technologies due to their ability to extend and go beyond the reality of the real world or even the virtual one.
AR is an immersive reality tech that enables the enhancement of the real world with the help of digital elements, effectively augmenting the real world. This enhancement happens with the convergence of various digital elements like sound, visual graphics, overlays, and sensory feedback like haptics. These elements all work together in coherence to provide a sense of immersiveness and make the user feel like they are a part of this new “augmented reality.”
An AR system works by taking various virtual world elements and placing them in the real world. Then, the AR systems deliver all these digital elements to blend in with the real world to enhance it effectively. Thus, the AR system promises to make us experience the dimension beyond what we refer to as a human reality for now. Various AR glasses, smart camera apps, and different AR kits provide multiple AR experiences.
VR, on the other hand, provides an entirely virtual experience to the user. VR enables a 3D virtual world with its digital environment alongside various elements such as sounds, additional graphics, and sensory elements like haptics. Our entire perception of everything around us is derived through our senses, so VR is more about feeding our senses with elements that make our experience similar to the real world. VR effectively blends these elements to immerse the user in this virtual world and make them feel like part of that virtual reality.
VR systems are more common than AR devices due to the simplicity of VR, which only requires a high fidelity display with the capability to display crisp and color-accurate images. The VR system displays its various digital elements through this display and also enables interaction with this world. It is done by using multiple remotes and sensor devices that observe the user and their movements and effectively bring upon the user’s actions in the virtual world that reacts to these movements and actions.
Various kinds of VR devices are available in the market today. VR headsets from different brands like Google Cardboard, HTC Vive, PlayStation VR, Facebook’s Oculus VR, etc., provide VR content to consumers. Along with entertainment, VR devices have been more used in Architecture, Sport, Medicine, and research in recent times.
Lastly, mixed reality is an immersive technology that brings these two technologies, AR and VR, together. The combination of AR and VR allows MR technology to enable interaction between the real world and the virtual world, not just with the user but also with each other. The MR system also utilizes various digital elements, sounds, and sensory information with AR and VR systems to enable immersion in the new “mixed reality.”
MR also enables users to manipulate both real-world and virtual objects. While manipulation with real-world objects is only possible virtually, the immersiveness is effectively enhanced with next-generation sensing, IoT, and computer vision technologies. It means that MR not only just overlays virtual objects to the real world but it also anchors them in the real world or vice-versa to enable interactions with both worlds.
Microsoft’s HoloLens is a prime example of consumer-level MR technology that is widely available and accessible. New MR technology is just now starting to take off with Microsoft’s HoloLens. The MR technology, similar to AR and VR, also delivers various digital elements, media elements, and sensory elements to immerse the user in its new world.
How mixed reality is different from VR and AR?
On a fundamental level, you can also assume MR as an advanced AR and VR technology level. VR only lives in the virtual world while MR extends the virtual world in the real world. While the AR system only allows placing digital elements in the real world and interacting with it, the MR system allows the setting of both digital elements and real-world elements in its mixed reality.
With this, we can have two forms of MR technology. It starts with the real world, places virtual objects in it, and acts as an advanced form of AR tech. And another that begins with the virtual world and places real-world objects/elements in them, acting as an advanced form of VR tech that allows placing real-world objects and interacting with them.
The MR that bases its world on the real world will start with it and place digital elements. With interaction with these digital elements, the user will remain in the real world with additional virtual elements.
The MR that bases its world on the virtual world will start with it and place real-world elements, i.e., virtual form, in this virtual world. With these types of MR, the user will remain in the virtual world where real-world features (their digital form) can be interactive along with virtual objects and the environment being interactive and responsive towards the user’s actions and movements.
For instance, if you play a game inside mixed reality, the developers can use real-world objects to interact with their virtual world game. For example, users may use real-world objects like bottles, bats, sticks, etc., to attack the enemy players or characters. On a similar note, players can also use objects like tables, chairs, etc., to hide behind them to protect themselves.
It effectively connects the real world and virtual world to enjoy the benefits from both VR and AR systems. Some of the practical applications of mixed reality include military training and remote working too.
FS Studio is a technology group with decades of collective experience and knowledge about these AR, VR, and MR systems. With various experts in different fields, FS Studio enables intuitive product innovation and advancement in Avant-grade R&D technology, including solutions for AR, VR, and MR technology. The whole industry is transforming itself with digital technology at its core to prepare itself for the inevitable arrival of the next industrial revolution, the Fourth Industrial Revolution (FIR) or Industry 4.0. With the pace of transformation showing how mixed reality is different, various industries, AR, VR, and MR, will play a significant role in reshaping the future industries at an industrial/production level and the general consumer level. At this level, AR VR and MR will become mainstream technology that will redesign product experience, product innovation, and development and even enable new opportunities and possibilities. Accordingly, FS Studio will move forward to provide innovative solutions and advanced technology for its clients to leverage these opportunities and possibilities within AR, VR, and MR.
The Core Story
Peloton, the fitness giant, looks to realize the enormous potential of digital technology in the aviation industry. With its partnership with Delta Air Lines, in-Flight Peloton Classes with AR VR are being planned.
While Peloton already provides fitness guidance services through smartphone apps and hardware like treadmills and stationary bikes, Delta Air Line’s in-flight entertainment systems look to expand this availability. It also marks the first time that Peloton is providing its services outside the ecosystem of its products.
The company is already providing the availability of five stretching and meditation classes for Delta passengers exclusively. These classes are exclusive custom classes that Peloton will produce for Delta passengers and range in length from 5 minutes to 20 minutes. The company remarks that these classes will help the passengers to relax, stretch and fall asleep during their flight.
These classes will also help to ease travel difficulties occurring when we travel on long-duration flights. In addition, with classes assisting the passengers in relaxing and falling asleep, these classes will also help them reduce and overcome their fear of flights.
These classes are under the supervision of some popular fitness instructors, including Adrian Williams, Chelsea Jackson Roberts, and Matty Maggiacomo. These instructors will also refresh and update these classes every few months. Peloton says that this will help repeat passengers, and they can take new courses every few months.
Read more: Satellite IoT Dreams Crashing into Reality
Since these classes are exclusive classes for Delta Flight passengers, the company says that these classes will not be available anywhere else. However, since these classes do not require membership of Peloton, it will help expand their reach to new customers.
In a note of this, Peloton’s Chief Content Officer, Jen Cotter, said, “It gives us a chance for people that aren’t Peloton members about this accessibility and that we have the best fitness content in the world.” Cotter also noted, “We know that once someone downloads the Peloton app and tries one of our classes, they’re going to fall in love with Peloton.”
Cotter also remarked that these stretching and meditation classes are in the initial availability package on Delta Airlines flights because Peloton users frequently ask for travel-friendly exercises and fitness guides. Cotter further notes that these classes may not be well known to people but are very important and “critical to anyone’s wellness routine.”
While the financial terms of this collaboration are not open to the public, this partnership is happening while Delta Airlines are revitalizing their in-flight entertainment systems. This revitalization of the in-flight systems is happening now due to the lack of upgrades and changes because of the COVID-19 pandemic for the last two years.
Delta is also collaborating with Spotify, the music streaming giant, to add custom playlists and podcasts to setback televisions in flight in this revitalization. On the other hand, the collaboration with Peleton brings fitness routines as in-flight practices for Delta while bringing border health and fitness availability of its services for Peloton.
The collaboration will also see Peloton move beyond its hardware selling services and more towards its online/digital fitness services. Amid this expansion, Peloton also expands its reach and services towards other ventures like clothing, travel, and tourism.
However, Peloton’s move towards digital fitness guidance services is also huge, with more than 900 thousand subscribers paying for the company’s digital-only membership.
While this is not an AR/VR solution, it marks another big positive step towards digitizing in-flight consumer experience in the aviation industry.
Before we discuss how AR and VR enhance this development further, we must first understand these technologies.
How Are In-Flight Peloton Classes with AR VR Possible?
Both AR and VR are immersive reality technologies that enable immersive experiences on various levels of reality.
AR enables the enhancement of the real world with the help of various digital elements, effectively augmenting the real world. This enhancement combines different digital elements like sound, visuals, graphics, overlays, and sensory feedback like haptics. These digital elements and information all work together to provide a sense of immersiveness in the new “augmented world ” to the user.
The AR system delivers this information and elements while blending them with the real world to enhance it effectively. Currently, you can find various kinds of devices such as AR glasses, smart camera apps, and different AR kits that can provide multiple levels of AR experiences to the user.
VR, on the other hand, enables an entirely virtual experience in a virtual world. VR enables a 3D virtual world with its environment containing various digital elements such as sounds, additional graphics, and sensory elements like haptics. VR effectively blends these elements in the virtual world to immerse the user entirely and make them feel like they are a part of this virtual world.
Read more: The Value of IoT at the Edge
VR systems are more common in availability and accessibility than AR devices due to the simplicity of VR, which only requires a high fidelity display with sensors to detect consumer movements.
However, AR systems like AR camera apps that provide various AR experiences with overlays of different digital elements are prevalent. They are more common than any VR device or system. It is also due to the high availability of smartphones with cameras in the general consumer space.
Various kinds of VR devices are available in the market today. VR headsets from different brands like Microsoft’s HoloLens, PlayStation VR, Facebook’s Oculus VR, etc., provide VR content to consumers.
How can AR/VR complement this Development?
Industry 4.0 is already setting its foot in the current landscape of technology and industrial applications. Various industries worldwide are moving towards digital technologies like AR and VR to prepare themselves for the digital revolution coming forth Industry 4.0 or the Fourth Industrial Revolution (FIR).
AR and VR are two emerging technologies with capabilities to revolutionize whole industries and immersive experiences in different applications. They are rapidly evolving with the power to empower enterprises with the potential to streamline their services & operations, enhance their capabilities and provide their services more effectively & efficiently.
While companies and industries are more than eager to integrate or use these technologies for product innovation, research, and development, one of the most critical and revolutionary applications of AR and VR is enhancing consumer experience and AR/VR training. With the acceptance of these emerging technologies increasing among industrialists and general consumers, AR/VR training is also slowly gaining mainstream market.
This increase in the market is happening not only for AR/VR training but also for the whole industry of immersive technologies like AR, VR, and MR. Studies show that the global market for AR and VR will cross 30.7 Billion US Dollars in 2021. Researchers further predict that this figure will rise exponentially to reach more than 300 Billion US Dollars by 2024. It shows high expectations from AR/VR technologies, but companies are also consequently moving to adopt and integrate them.
Companies adopt these technologies to enhance consumer experience and a digital upgrade in their product innovation, design, and development. Since various digital technologies and AR/VR have a massive potential in the Aviation Industry, companies adopt these technologies accordingly.
The adoption of digital technology in the aviation industry is only just the start. The intention behind digital in-flight entertainment systems is pretty straightforward: provide passengers with an immersive experience that will help to enhance their experience during the flight more. And for this, AR/VR technology is a perfect match.
With the immersive capabilities of AR and VR technology, airlines will be able to fully immerse their passengers in a different world or even in the real world with its augmentation. For instance, passengers can watch various VR content and interact with them during their flight. Moreover, airlines can develop AR windows that provide various information about the flights and the scenarios visible outside the window with AR. Thus, it will boost the interactivity of the passengers with the in-flight systems and provide a completely new immersive experience.
Such systems will be able to immerse the passengers in virtual or real worlds completely. It will also enable airlines to reduce the fear of flights among people, not just passengers in-flight but also potential customers outside. Since many people do not travel by air due to their fear of air travel, AR/VR experience of flights or AR/VR training can eliminate these fears.
Either by training or by positive virtual experience through AR/VR, this can significantly help to reduce fares of air travel among people. In addition, this will also boost airlines sales by eliminating fear or the increase in enthusiasm for flight among people. Ultimately, AR/VR will bring considerable advantages in air travel for consumers and their in-flight experience and airlines by economically enhancing the grade of service and expertise they provide to their consumers. Consequently, FS Studio encourages companies to adopt digital technologies and AR and VR technology in their respective industries and applications, like In-Flight Peloton Classes. For this, FS Studio provides a range of innovative solutions and R&D technologies for various digital technologies, including AR/VR with state-of-the-art Artificial Intelligence at its core.
The pace of advancement and the growth of technology is astounding. During the last decade, the rapid evolution of the top emerging technology trends was so revolutionary that even technologies that people considered science fiction are already becoming mainstream. Various emergent technologies like Augmented Reality (AR), Virtual Reality (VR), wearable devices, and smart home tech are already very accessible and popular. These emerging technologies are widespread and well-accepted among enthusiasts, but they also gain a vast commercial market among general consumers and various industries alike.
This pace of development of emergent technologies also accompanies computer science innovation like Artificial Intelligence (AI) alongside technologies like Machine Learning (ML), Big Data, and Deep Learning. These technologies enable the ability to make machines and devices “intelligent” and capable of making smart decisions. These innovations are also driving the digital technologies and transformation of the industries towards the next industrial revolution, i.e., the Fourth Industrial Revolution (FIR) or Industry 4.0.
Read more: The Diverging Paths Of VR and AR
With Industry 4.0 inching closer than ever, emerging technology and devices are getting more popular. This move also coincides with the response of general consumers getting more acceptable and willing to try out new experimental technologies. Nevertheless, newer bleeding-edge technologies are getting more popular among general consumers.
Technologies like AR, VR, wearables, smart home technologies alongside the Internet of Things (IoT), Artificial Intelligence (AI), 5G communication technology, robotics technology, and blockchain are probably the top emerging technology of this decade. Apart from this, serverless computing or cloud computing, biometrics technology, natural language processing, and quantum computing are also the best-emerging technologies.
Some technologies like quantum computing, 5G technology, and cloud computing are relatively new compared to other emerging technologies. Nevertheless, these technologies will shape the future of the technological landscape, which will impact industries, the production market, and general consumers on a larger scale.
The intuitiveness of technologies like AR and VR, AI enabling autonomy and intelligent behaviors in various devices and systems, and cloud computing allowing for virtually limitless computing power are a few of the lucrative benefits we get from these emerging technologies. However, these technologies’ benefits and advantages in product development, research, and development are too good to ignore besides providing elegant solutions and enabling innovative ideas to dominate the consumer market.
Consequently, various industries and consumer markets are moving swiftly to develop, adopt and use AR, VR, Wearables, and smart home tech. As a result, researchers expect that the global market for AR VR and similar Mixed Reality (MR) technologies will cross 30 Billion US Dollars in 2021. The researchers also forecast that the global AR and VR market will rise to reach 300 Billion US Dollars by 2024.
This exponential rise of the AR and VR market will also be in technologies like the Internet of Things (IoT), smart home tech, and wearables. Thus, technologies will develop and grow together. It will ultimately increase the adoption and accessibility of smart home technology, which relies heavily on IoT and miniature technology like wearables. Subsequently, all these technologies complement each other, and the rise in one tech will influence the increase of other technologies.
The global market for smart home technology is forecast to reach about 139 Billion US Dollars by 2026 from the market size of 84.5 Billion US Dollars in 2021. It establishes an annual growth rate of 10.4%. Similarly, wearable technology will also experience a considerable rise, with a forecast to increase with a compound annual growth rate of 13.8% from 2021 to 2028.
These figures also account for the dip in the global market value due to the COVID-19 pandemic. Thus, while after the effects of the pandemic subside, the market will rise. Furthermore, the market rise will also happen due to the exposure of online technologies among general consumers during the lockdown period.
Read more: How AR VR Leads Growth in Emerging Devices
These figures and rates of increase in market size undoubtedly show these technologies’ high potential and that the market for these technologies is becoming mainstream. It’s due to the significant impact these technologies have had on consumers and numerous industries alike for the past decade.
Impact of Emerging Technologies on the World
Immersive technologies like AR and VR offer vast benefits by enabling new experiences for consumers and various industries. These benefits and experiences are so advantageous that companies and various industries are swiftly marching to adopt these technologies and leverage their benefits.
AR and VR offer immersive consumer experiences and enhance these experiences, and it also provides an excellent platform for various industries and production houses. Furthermore, multiple applications and use cases of AR and VR enable a new way of engagement and interaction with consumers and industrialists alike.
Hence, AR and VR have risen to become mainstream technology in various industries during the past decade. Companies use AR and VR for product development and enable innovative Research and Development (R&D) technologies. Due to this, the companies are getting better with product development. They are doing it much more efficiently, more quickly, and cost-effectively while churning out a more lucrative return on investments (ROI).
Various companies have emerged with devices that provide AR and VR experiences in the commercial market. Due to this, people can easily consume AR and VR content. In addition, the e-commerce industry is also moving towards incorporating AR and VR technologies for superior product browsing experience with realistic product visualizations enabling unseen levels of customizations and “tryouts” with the products.
For numerous industries with production lines and plants, AR and VR tech enables real-time monitoring and optimization with the help of integration of tech like Artificial Intelligence (AI) and Machine Learning (ML). Therefore, AI and ML with AR and VR enable numerous new opportunities and possibilities for various industries.
AR and VR training scope is also enormous with nuclear, medical, aerospace, etc., where movement is complex and even very dangerous with traditional training approaches. Hence, today more companies, organizations, and industries use AR/VR training to train their workers or employees.
Today, simulation technology has become so advanced that it enables real-time high fidelity simulations with realistic physics enabling high accuracy with the real world. It allows solutions to like Robotic Simulation Services, Offline Robot Programming, and much more. Simulations today can imitate the real world so well that production environments and sites utilize this to optimize, plan, or even develop production lines and sites. Simulations and IoT technology in convergence also enable digital twins, a vast technological marvel that allows for digital research and development of products.
Various industries across the globe are adopting digital twins for their product development and research. As a result, enterprises can develop better products and yield better ROI, benefitting both the industries themselves and the consumers.
Besides, robotic technology progresses fast with innovative solutions like robotics simulation services and offline robot programming. More industries achieve autonomy with better and smarter robots powered by AI technologies like ML and big data. Enterprises monitor and optimize production lines in real-time and with some level of independence through these technologies.
Wearables are also making giant strides across the lives of people. More and more people now have smartwatches that enable various functions and features remotely and provide information. Most of these watches generally focus more on fitness, with the features like heartbeat monitors, diet regulators, fitness guides, etc., built right in.
More and more devices are getting smarter with the power of IoT. Hence homes are slowly converging towards being “smart” houses. Smart home tech is becoming very popular due to the attraction of autonomy and informatics. Smart homes are capable of controlling the house environment, lights, and even doors and garages. For instance, smart homes today can automatically turn off lights and any electrical devices when no member is home or everyone leaves the house. Likewise, it can automatically turn on lights and air conditioners as per home members’ needs.
Similar functions are available in smart home tech that is changing the way we live in our houses. With houses having more smart devices connected through IoT technology, the whole house behaves like an active part of the user's life and not just a place to stay. These emergent technologies are changing the way we live in our houses and live our lives and industries that cater to the global market. Moreover, years of top emerging technology trends have smartened devices and digital systems with the power of AI and remain connected to us through cloud computing systems. Thus, it propels our world towards an actual digital age where everything is connected and autonomy is finally within our grasp.
Virtual Reality (VR) and Augmented Reality (AR) are immersive technologies. These technologies are going through an astounding pace of growth in their technological development and adoption, and accessibility across the global market. This rapid pace of change is enabling diverging paths of VR and AR.
Science-fiction technologies from decades earlier have come forward as a reality today. Today, these immersive technologies are already mainstream with their usability and popularity, racing past enthusiasts and industrialists and pacing towards the consumer market.
AR and VR are leading the next phase of immersive experience at the consumer level and in product innovation and development in industries. Numerous industries adopt these technologies while others are trying to adapt their current infrastructure with AR and VR alongside other digital technologies their core.
The intuitiveness of using AR, VR, and MR for product development, research, and development in a production environment are too good to ignore. These technologies redefine the immersive experience while enabling various kinds of opportunities and possibilities. Alongside these opportunities, businesses and industries can leverage the benefits of having a digital technology backbone to yield better opportunities on their economic front too.
Read more: How AR VR Leads Growth in Emerging Devices
Alongside the evolution of AR and VR, the growth and development of Artificial Intelligence and technologies like Machine Learning (ML) and Big Data are accelerating these emerging technologies even more. These (AI, ML, Big Data) technologies can make a system or a machine “intelligent” and have capabilities to make smart decisions and analyze vast amounts of data for deep learning. With this, AR and VR are becoming more smart, intuitive, and more user-friendly. Consequently, these immersive reality innovations are becoming mainstream technologies incorporating various kinds of devices, systems, and environments.
The global market for these technologies also reflects the rapid pace of growth and adoption. Various industries and consumer markets are rapidly moving to adopt and use AR, VR, and MR tech leading to an increase in their economic potential. Researchers expect that the global market for AR and VR technologies alongside other immersive reality technologies will cross over 30 Billion US Dollars in 2021. This figure also accounts for the dip in the market and industrial development due to the COVID-19 pandemic. In hindsight, the market will rise substantially after the effects of the pandemic subside.
While due to the pandemic, the global market was down. The demand for these technologies will also rise due to the exposure of online and remote technologies among general consumers during the lockdown period. Subsequently, researchers forecast that the global AR and VR market, alongside other immersive reality technologies like MR, will rise to reach 300 Billion US Dollars by 2024.
Although AR and VR will be many technologies in the future, alongside them, technologies like the Internet of Things (IoT), display technologies, sensing technology, processing technology, communication and networking technology, battery technology, and storage technology are also evolving rapidly. Nevertheless, these technologies are very complimentary with each other.
For instance, better sensing technologies will bring better cameras and better sensors that will be more powerful and efficient. These robust sensors will also be able to collect better data with much more accuracy while also being power efficient. While evolving battery technology will handle power efficiently, better processing technologies will gather, study, and analyze data more effectively. This better processing power will also drive better displays. Subsequently, these technologies will drive AR and VR technologies faster since AR and VR depend upon these technologies greatly.
We can conclude that AR and VR will redefine the consumer market, industrial applications, and product development experience. However, AR and VR are different technologies, albeit they have similar foundations. Therefore, these technologies are divergent from each other in their functionality and workings and the consumer experience.
What are VR and AR?
AR and VR are both immersive technologies. Immersive technologies are the systems/devices that can provide some sort of immersive experience to the consumer. AR and VR deal with the experiences from both the real world and the virtual world. They enable augmentation, enhancement, and even interaction with the real-world elements alongside enabling a complete virtual experience that transcends the real world. Consequently, these technologies are collectively known as Extended Reality (XR) technologies due to their ability to extend and go beyond the reality of the real world or even the virtual one.
AR is an immersive reality technology that enables the enhancement of the real world with the help of digital elements, effectively augmenting the real world. This enhancement happens with the convergence of various digital elements like sound, visual graphics, overlays, and sensory feedback like haptics. These elements all work together in coherence to provide a sense of immersiveness and make the user feel like they are a part of this new “augmented reality.”
An AR system works by taking various virtual world elements and placing them in the real world. The AR systems deliver all these digital elements to blend in with the real world to enhance it effectively. Various AR glasses, smart camera apps, and different AR kits provide multiple AR experiences.
VR, on the other hand, provides an entirely virtual experience to the user. VR enables a 3D virtual world with its digital environment alongside various elements such as sounds, additional graphics, and sensory elements like haptics. VR effectively blends these elements together to immerse the user in this virtual world and make them feel like they are a part of that virtual reality.
VR systems are more common than AR devices due to the simplicity of VR, which only requires a high fidelity display with the capability to display crisp and color-accurate images. The VR system displays its various digital elements through this display and also enables interaction with this world. It is done through multiple remotes and sensor devices that observe the user and their movements and effectively bring upon the user’s actions in the virtual world that reacts to these movements and actions.
Various kinds of VR devices are available in the market today. VR headsets from different brands like Google Cardboard, HTC Vive, PlayStation VR, Facebook’s Oculus VR, etc., provide VR content to consumers.
Diverging Paths Of VR and AR
AR and VR are fundamentally different in their approach towards the immersive experience they try to provide. VR provides an entirely virtual experience where the environments, scenes, objects, and other world elements the user is experiencing are entirely virtual. On the other hand, AR is an immersive technology that is based on the real world. Therefore, AR adds virtual elements to or even removes real objects with the help of overlays from the real world and blends them to provide the AR experience to the user.
Both AR and VR are complex systems to develop while holding a high quality. Nevertheless, AR systems can be more complicated than VR systems. It is also due to the different experiences VR and AR have to provide. Since VR is entirely virtual, a high-fidelity display would suffice to deliver the VR content. Still, AR systems also have to account for the real world with different sensors and camera systems. For instance, it will be easy to develop a VR system with a simple 3D model that spawns in the VR world, and the user can interact with it. But for the similar task of viewing a 3D model in an AR system, the developers will first account for the system that analyzes the real world and decides where to put the 3D model. This alone adds complexities like computer vision and imaging systems.
Although, AR systems have more restrictions on the AR world. It is because the AR world has to be based upon the real world and augment it. Contrary to this, the real world does not restrict or limit the VR system since it's completely virtual. However, AR has the advantage of having the real world as its base since it can augment it without starting to build the world in the first place, as you would have to do with virtual worlds.
The systems in use to deliver AR and VR systems will also be different. For example, VR setups require a head-mounted display with speakers and a remote controller if the user has to interact with the VR world. On the other hand, AR setups require a head-mounted transparent display capable of showing overlay contents without blocking the real world view with cameras, speakers, and other sensors to probe the real world and augment digital elements to them.Alongside this, the modern industry has also set diverging Paths Of VR and AR. For example, VR systems are very suitable for virtual training in various dangerous environments or any other kinds of backgrounds and scenarios. In contrast, AR systems are ideal for training in the real world with the augmentation of information while training through AR devices. Apart from this, VR is beneficial for simulation solutions like Robotic Simulation Services or Offline Robot Programming. At the same time, AR is helpful in these use cases to augment these solutions in the real world.
Virtual Reality (VR) and Augmented Reality (AR) are two of the most innovative and groundbreaking technologies of the industrial revolution of the 21st century. These emerging technologies have endless potential and enable endless opportunities. And here’s how AR VR leads growth comes into play.
Consequently, the world’s technology leaders are slowly moving their platforms to adopt and incorporate VR and AR technologies. Furthermore, the ability of these immersive reality technologies to enhance customer experience and strengthen their engagement has led them to experience rapid growth and adoption among companies and consumers alike.
Know Your Technology: AR VR and other Emerging Technologies
AR and VR are both immersive technology that offers different kinds and levels of immersive experiences to consumers.
AR is an immersive tech that enables the enhancement of the real world with the help of various digital elements, effectively augmenting the real world. This enhancement happens with different digital elements like sound, visual graphics, overlays, and sensory feedback like haptics. These elements all work together to provide a sense of immersiveness in the new “augmented world” to the user.
The AR systems try to deliver all these digital elements to blend in with the real world and effectively enhance them. Today, you can find various devices such as AR glasses, smart camera apps, and different AR kits that provide diverse AR experiences to the user.
Meanwhile, on the other hand, VR provides an entirely virtual experience. VR enables a 3D virtual world with various digital elements such as sounds, additional graphics, and sensory elements like haptics. VR effectively blends these elements to immerse the user completely in the entire virtual world and make the users feel like they are a part of that virtual world.
Currently, VR systems are more common in availability and accessibility than AR devices due to the simplicity of VR, which only requires a high fidelity display. However, AR systems like AR camera apps that provide various AR experiences with overlays of different digital elements are top-rated and more common than any VR device. It is due to the availability of smartphones with cameras in the general consumer space.
Various kinds of VR devices are available in the market today. VR headsets from different brands like Microsoft’s HoloLens, PlayStation VR, Facebook’s Oculus VR, etc., provide VR content to consumers.
However, apart from AR and VR, another more prominent emerging device is different wearable devices. Wearable technology is a technology that users can wear as an accessory, fashion wears, jewelry, or even embedded in clothes and other wearable clothes. Wearable tech effectively makes these ordinary wearable things into smart things that can enable various kinds of functions. One of the most prominent wearable techs that consumers use the most is smartwatches. Smartwatches from different tech-giant brands like Apple, Google, Samsung, etc., are currently available worldwide.
Smart Home Tech is an IoT application in homes where the whole home effectively has IoT devices, making them smarter and interactive with the user and the home. Smart Home tech such as Google Home and Alexa dominate the smart speakers market that can connect to the smart home system to control different devices and machines across the house. Smart fridges, smart lights, lamps, smart ACs, smart wall sockets, etc., all come under smart home tech, these devices house various IoT devices and controllers to gain connectivity and can be controllable by the smart home system and the user.
How AR VR Leads Growth of these Emerging Technologies?
With the rapid advancement in science and engineering, emerging technologies are developing at a breakneck pace. Along with the evolution of AR and VR, the evolution of Artificial Intelligence and technologies like Machine Learning (ML) and Big Data is also accelerating. These (AI, ML, Big Data) technologies can make a system or a machine “intelligent” and have capabilities to make smart decisions and analyze vast amounts of data for deep learning. With this, AR and VR systems are becoming more realistic, smart, intuitive, and user-friendly. Consequently, these immersive reality innovations are becoming mainstream technologies incorporating various kinds of devices, methods, and environments.
Apart from this, the growth of other technologies like the Internet of Things (IoT), silicon and processing technology, battery technology, storage technology, display technology, sensing technology, etc., will also significantly impact the growth of AR and VR technologies and even vice-versa. These immersive technologies depend upon these technologies and systems to deliver an immersive experience to the user. Alongside this, MR, the combination of AR and VR, also interchangeably impacts all these technologies.
Read more: Busted: 5 Top Myths About VR and AR Training
The convergence of AR VR and Robots is almost like a holy grail that provides an immersive AR VR environment to operate and control robots for different tasks and actions. Subsequently, this combination can also enhance consumer experiences and customer services across several industries with more personalized, accessible, and immersively designed experiences.
The adoption and accessibility of emerging technology and devices are also increasing with this. As a result, more and more consumers are willing to become early adopters of an emergent piece of tech. While early adopters were generally technology enthusiasts and industrialists, today, people are usually willing to adopt new technology and try it out. It also helps AR and VR to become primary or mainstream technologies present in different ranges and types of devices that aim to provide a broad spectrum of consumer experiences.
One of these emergent technologies that are becoming mainstream and are prominently present in the consumer market is wearable technology. Wearable technology is also a massive player in emerging devices that are successful at the enthusiast and general consumer levels with enormous economic benefits. Among the wearable tech market, smartwatches are prominent on all fronts.
This growth of AR, VR technology, and other emerging tech is also pretty evident, with their market value rising day by day. Researchers expect that the global market for AR, VR, and MR technologies will cross 30 Billion US Dollars in 2021. This figure also accounts for the dip in the market due to the COVID-19 pandemic. In hindsight, the market will rise substantially after the effects of the pandemic subside. While due to the pandemic, the global market was down substantially. Conversely, the market for these emerging technologies will rise due to the exposure of online and remote technologies among general consumers during the lockdown period.
Accordingly, studies show that the global AR VR and MR market will rise to reach 300 Billion US Dollars by 2024. It is a significant rise of about ten times in less than four years. Moreover, it shows the massive potential of AR and VR technology. Alongside this exponential rise in AR and VR market, this rise also accompanies the rise and evolution in the Internet of Things (IoT), display technologies, communication and networking technology, and processing and storage technologies. Along with this, the wearable tech market is also increasing rapidly.
The global market for IoT technology was about 761 Billion US Dollars. This figure is forecast to cross 1,386 Billion US Dollars. This rate of increase accounts for about 10% compound annual growth rate of the IoT technology. However, the IoT market is like an umbrella covering various technologies and various emerging devices under its belt.
Nevertheless, the growth in IoT will take other technologies and devices with it. Consequently, tech like display, battery, sensors, etc., will also increase its market value alongside its evolution in science and engineering. Moreover, devices like smart lamps, smart fridges, smart environment control systems, etc., are also part of the smart home system of the IoT technology.
Apart from this, the wearable market has expectations of crossing 369 Billion US Dollars in 2021, while researchers predict that it will reach 524.9 Billion US Dollars by the end of 2025. This vast increase will keep pace for further developments in its market value and products in its science and engineering part.
While wearables certainly have expectations, smart home technology still has the most significant expectations besides AR and VR, with a current market value of about 289 Billion US Dollars and expectations to cross 400 Billion US Dollars by 2025. That's about 10.1% of the compound annual growth rate. Moreover, it makes smart home technology the largest category in emerging devices, incorporates IoT technology, and pushes the growth of wearable devices.These figures clearly show how AR VR lead growth of emerging devices. Nevertheless, all these technologies are very new and will require time for broader adoption and accessibility. It is especially true for the VR market more than the AR market. It is due to the simplicity of having smartphones that can run AR applications. Since smartphones are ubiquitous, the capability of serving AR content to consumers is also universal. While devices like Google Cardboard make consuming VR content more accessible, the difficulty of having to have an additional head-mounting device to consume VR content makes it harder for developers to reach more consumers. Contrary to smartphones (for AR), which is a part of our lives at this stage.
To first understand the 10 AR and VR trends and predictions to look out for AR and VR in the future, we must first understand these technologies.
Mixed Reality technologies like AR and VR are rapidly evolving. Alongside other technologies like simulation, Artificial Intelligence, Machine Learning, and Big Data, AR and VR will shape the industry on its next frontier of Industry 4.0. The trends for AR and VR are starting to kick off. It can be seen due to an increase in enthusiasm about the technology. And the market as well for these technologies and their value in consumer space, which is swiftly increasing.
Researchers predict that the global market for AR and VR will cross 30.7 Billion US Dollars. This figure is forecast to reach more than 209 Billion US Dollars by 2022. It shows that there are high expectations towards the increasing market of AR and VR. Consequently, companies and industries are moving closer to adopting these technologies to enhance consumer experience and digital upgrades in product innovation, design, and development.
Understand the technology: AR and VR
Augmented Reality (AR) and Virtual Reality (VR) are Extended Reality (XR) or Mixed-Reality technologies. They allow for immersive experience either by extending and enhancing the real world or under an entire virtual world. AR and VR technology generally use different sensory and digital elements to immerse the user in either a virtually enhanced/extended real-world environment or a completely virtual i.e.simulation environment.
Augmented Reality (AR) is mixed reality technology that enables interactive experiences with the real world. With the help of AR, the whole natural world and its different objects/elements can become immersive along with its enhancement. AR systems can enable this enhancement through various kinds of digital features like overlays or additional digital graphics. The system also adds sounds and sensory feedback like haptics to provide more realism.
Since AR systems are adding elements or removing elements on/from the real world, the adding or removing process must be seamless and blends with the resultant environment properly. It is because the goal of an AR system is to integrate these additional digital elements in the real world such that the user feels the experience is immersive. Therefore, the AR environment is part of the real world.
Read more: Busted: 5 Top Myths About VR and AR Training
Virtual Reality (VR) provides a complete virtual experience in a 3D virtual or a simulation environment. The VR system creates this 3D virtual world with computer-generated graphics and adds different elements to increase its realism or immersive experience. For example, aspects like sound and haptics are in the VR system to provide more realism to the environment.
The VR system generates a 3D world in which additional digital elements and sensory elements help the VR system to immerse the user in that VR world. The goal of any VR system is to make the user feel like they are in a different VR world or a part of this new world.
These immersive technologies help to enhance different product experiences for a richer consumer experience and help companies improve their capabilities and realize various benefits and advantages of possessing these technologies. In addition, some of these advantages allow the companies to enable a higher level of product innovation and R&D technologies.
Top 10 AR and VR Trends and Predictions
AR/VR market will rapidly increase along with an increase in its adoption and accessibility.
Researchers predict that the overall global market for AR and VR will substantially increase. Not only for 2022 but in the coming years as well. It forecasts that the global AR and VR market value, including different AR/VR devices, various applications, end-use, and industrial use, will reach more than 300 Billion US Dollars by 2024. Furthermore, it shows that the AR/VR market will continue to rise.
Besides this, along with the rise in the market value, AR/VR will also increase adoption and accessibility. As a result, various industries and companies will adopt these technologies, while multiple consumers worldwide will see an increase in the accessibility of AR/VR devices and content.
Convergence of AI with AR and VR
AI is a revolutionary technology. Almost every technology will eventually integrate with AI and various technologies like Machine Learning (ML) and Big Data. AR and VR are no different. The potential and opportunities within AR/VR have already prompted various applications and use-cases of AR and VR with AI. Multiple companies are integrating AI with AR, VR, and simulation technology to enable different kinds of innovative solutions that will change the face of the industry.
The possibilities of AI with AR and VR are endless. AR and VR with AI bring new product innovations, better R&D technology, faster monitoring and development, efficient product cycle, and overall efficiency and capabilities. Primarily, automation is the primary goal that will be easier to achieve through technologies like AR and VR when in integration with AI. Hence, we will see many applications and implementations of AR and VR in convergence with AI.
AR and VR in e-commerce and for enhanced consumer experience
Various e-commerce companies are already using AR and VR for product visualization. Multiple companies use AR cameras to let users “try-out” different products, primarily glasses, shoes, clothes, etc., virtually through their e-commerce platform. This trend will undoubtedly increase, and more and more companies will use AR to enhance the e-commerce shopping experience.
Consumer experience will also increase due to AR/VR. Various companies will let end-users experience using their products virtually. For instance, businesses like home renovation, furniture, house retail, etc., will use AR/VR to enhance their consumer experience.
AR and VR with WebXR
WebXR is a technology that allows serving AR and VR content through the web. It means that the accessibility of AR and VR will bloom due to the ability to service AR/VR content through web browsers. Not only on powerful computers and devices with dedicated systems to run AR/VR content, but companies would also be able to serve AR/VR events on mobile devices and smartphones through the power of WebXR.
Due to this, we will see an influx of AR/VR content across the internet, and people will be able to view them more easily. Additionally, as WebXR improves, we will see many more people access XR content more easily.
AR and VR training and remote assistance
The power of AR and VR allows for organizations/companies/industries to host training facilities digitally and provide remote assistance. It opens up whole new possibilities and a range of services a company can provide. AR and VR training though not new, is swiftly gaining momentum in industries that can be dangerous or fatal while training physically. Especially industries like the aerospace industry and military will utilize this technology a lot more and reap benefits from this. The increased training efficiency and the ability to train people in different scenarios and environments allow physical and mental movement. It opens a whole new road of digital training and remote assistance never seen before.
Read more: Why Should You Be Paying Attention to WebXR?
AR and VR in the general consumer market
The consumer market is also rapidly increasing for AR and VR devices and content. Previously the industrial use of AR and VR overshadowed commercial use, whereas, in 2022 and coming years, the retail industry for AR/VR will finally rise and be a more significant part of the XR paradigm.
Researchers predict that consumers will increasingly continue to adopt newer technologies, including AR and VR. In gaming, the overall AR/VR industry will feel a significant boost due to increasing the general consumer market.
AR for navigation and guidance
Similar to Google Maps using AR for navigation, different AR systems will be used for navigation in an application for maps and cars, airplanes, or any other vehicles. We will see AR guidance more often along with in-house navigation systems.
New industrial applications with AR and VR
AR and VR have been in use in various industries for a long time. The increase in AR/VR applications in product development and design will increase in industries. Especially in the robotics industry, AR/VR will shine through different innovative solutions like Robot Simulation services, Offline Programming, human-robot collaboration, digital twins, etc.
AR and VR in education
The education would soon focus on AR and VR trends and predictions for better educational experience and learning practices. Realism and creativity within the education sector will increase in topics hard to experience or understand through plain lectures. Also, due to the influx of digital technology due to COVID-19 educational institutions will use these technologies even more.
AR and VR in healthcare
AR and VR are proving to be pretty substantial in the healthcare industry. From various AR and VR applications, the experience of healthcare for patients will increase, but it will even enhance the whole healthcare system.
Researchers predict that the AR market in healthcare alone will cross 2.4 Billion US Dollars by 2026. It means that healthcare systems will start to use AR more increasingly. VR Training of doctors and healthcare personnel, AR/VR for patients for psychological treatment or diagnosis, VR/AR for medical practitioners for walkthroughs or checklists of any medical practices, etc. The possibilities are endless, and we will see more of them in 2022.