Oculus has definitely taken a page out of the Apple playbook for packaging. The box and the way the product is presented to the new buyer is impressive. It's a great way to welcome a new user and get them acclimated to the brand as a premium brand. It helps you feel like you got your money's worth and respected as a customer even before you turn it on.
The materials are premium materials, the box is held closed with a magnet, the arrangement inside is superb, it's just a sweet sweet experience.