Case Study
Request a quote
Back to Blog
02 October 2023

Spatial Computing is a Leap into a New Frontier for Enterprise Solutions

By Bobby Carlton
Spatial Computing Apple Vision Pro

Apple CEO, Tim Cook calls spatial computing an “aha moment” that will change everything from connecting with family and friends, to being the backbone of many different industries.

The world of technology has undergone remarkable transformations in the past few decades. From the advent of Android camera phones to today’s cutting-edge innovations, it’s clear that technology constantly evolves, bringing with it new concepts and terminology. One such term that has been gaining prominence is “spatial computing.” In this article, we will delve into what spatial computing is and explore its diverse applications across various industries.

What is Spatial Computing?

Spatial computing refers to the use of computer technology to interact with the physical world in a way that understands and incorporates spatial information. It involves the processing of data related to physical locations and the presentation of digital information within the context of the user’s physical environment. This concept has gained significant attention due to advancements in augmented reality (AR), virtual reality (VR), mixed reality (MR), and related technologies.

In this article, we will talk about some of the key aspects of spatial computing.

Enhanced User Experiences:

Through spatial computing, users can get a better and more interactive experience by interacting with digital content in a way that’s natural and intuitive. This can be used in various industries such as gaming and education.

Practical Applications:

Among the practical applications of spatial computing are navigation and wayfinding, medical training, and architectural design. It can also be used to visualize and analyze data in 3D.

Business Opportunities:

The various advantages of spatial computing are numerous, such as its ability to create new revenue streams and improve the customer experience. Various industries, such as tourism, retail, and entertainment, are currently exploring the possibilities of using this technology.

Collaboration and Remote Work:

One of the most important advantages of spatial computing is its ability to improve the remote work experience. It enables individuals to work more effectively by allowing them to interact with each other in virtual environments. This has become particularly relevant due to the increasing number of remote workers.

Education and Training:

In addition to improving the remote work experience, spatial computing can also be used to enhance the training and education of individuals. For instance, it can be used to provide medical students with a virtual environment to practice performing procedures.

Data Visualization:

With spatial computing, users get a more accurate and insightful view of their data. It allows them to visualize complex data sets in 3D, which makes it easier to understand relationships and trends.

Future Technological Trends:

Due to its integral role in technological advancements, such as the Internet of Things and immersive technologies, spatial computing is expected to play a significant role in future innovations.

Ethical and Privacy Considerations:

Due to the increasing popularity of spatial computing, privacy and ethical concerns have become more prominent. This technology raises issues about the collection and use of personal data. It is important that users are informed about these issues so that the technology can be used properly.

What Does Spatial Computing Mean for Enterprise Solutions?

Spatial computing represents a transformative paradigm shift for enterprises across various industries. At its core, spatial computing blends the digital and physical worlds by harnessing immersive digital content, real-time 3D data, and location-based services. This fusion enables enterprises to reimagine how they operate, communicate, and deliver value to customers and employees.

In the realm of manufacturing, for instance, spatial computing empowers workers to interact with complex machinery in an intuitive and immersive manner, reducing errors and enhancing productivity. In retail, it facilitates immersive shopping experiences, where customers can visualize products in their physical space before making a purchase, leading to increased sales and customer satisfaction.

Moreover, spatial computing enhances collaboration and communication by enabling geographically dispersed teams to meet in virtual spaces, fostering creativity and efficiency in enterprise workflows.

From a strategic perspective, spatial computing offers enterprises a unique competitive advantage. It allows them to create tailored and engaging customer experiences, ultimately driving brand loyalty and revenue growth. Enterprises can utilize spatial computing for data visualization, offering executives and decision-makers a more intuitive understanding of complex datasets.

In healthcare, surgeons can use MR overlays during procedures to access real-time patient data, improving surgical precision. Furthermore, spatial computing opens new possibilities for employee training and remote work, allowing companies to adapt to changing work environments and attract top talent. Overall, spatial computing is poised to reshape the way enterprises operate, innovate, and engage with their customers and employees, unlocking untapped potential in a digitally connected world.

Applications of Spatial Computing:

Spatial computing has permeated numerous aspects of our daily lives, often without us even realizing it. For instance, using voice commands to ask Google Assistant to play a specific song or having lights automatically turn on when you enter your home are everyday examples of spatial computing in action.


Spatial computing’s role in education is invaluable. It creates immersive virtual environments that can simulate nearly any scenario without putting participants in harm’s way. This is especially crucial in fields like medicine, law enforcement, and the military, where training in realistic yet safe environments is essential.


Gaming and entertainment have seen significant advancements with spatial computing. While physical controllers have been the norm for guiding in-game characters, VR games now offer control through body movements and hand gestures, enhancing immersion. Additionally, virtual events and meetings, such as those in the Metaverse, fall under the spatial computing umbrella, allowing users to attend events from the comfort of their homes.


Spatial computing’s applications in healthcare include providing a heads-up display (HUD) during medical procedures. Surgeons, for instance, can overlay essential information on their field of view, enhancing precision and efficiency.


In manufacturing, spatial computing acts as a safety tool, using sensors to establish virtual boundaries that keep workers safe and prevent accidents involving machinery.

Spatial Computing
Photo: JOSH EDELSON/AFP via Getty Images

The future is now as we explore the exciting world of spatial computing, it’s worth noting that Apple’s Vision Pro headset is slated for release in early 2024. Its success may shape the direction that other tech giants like Google and Microsoft take in developing spatial computing technologies. Apple’s CEO, Tim Cook, believes that spatial computing is a groundbreaking technology that offers new opportunities for developers, building upon the success of the App Store.

“There are huge differences in how people look at it, depending on if they’re read about it or actually tried it,” he explained. “I believe even more about how profound spatial computing is. When you’ve tried it, it’s an aha moment, and you only have a few of those in a lifetime.”

However Apple isn’t the only tech company in this evolving landscape of spatial computing, Meta (formerly Facebook) emerges as a formidable competitor to Apple. Meta’s Quest 3 headset which debuted last week during Meta Connect is much more consumer/enterprise friendly, priced at $500, the headset positions itself as a more affordable alternative to Apple’s Vision Pro.

The emphasis on gaming, affordability, and iterative development has been key to Meta’s strategy, but Meta recognizes the potential for gaming to be a gateway for broader spatial computing adoption, extending into areas such as fitness, creativity, and a tool for enterprise.

Spatial computing represents a transformative shift in how we interact with technology. From education to entertainment, healthcare to manufacturing, its applications are diverse and far-reaching. While Apple’s Vision Pro headset aims for the high-end market, Meta’s Quest 3 focuses on affordability and gaming, making spatial computing accessible to a broader audience. As these tech giants continue to innovate, spatial computing is set to become an integral part of our daily lives, shaping the future of human-computer interactions.