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14 August 2023

Virtually Human: How Generative AI Can Help the Workforce

By Jan Iverson
Virtually Human

Generative AI can redefine the way we work and think.

The launch of OpenAI’s ChatGPT saw generative AI open up new avenues for creativity and innovation, allowing workers to explore areas that were previously restricted or challenging. Here’s a look at some of the ways that generative AI could help workers step outside the box: 

  • Enhanced Creativity: Generative AI algorithms can provide new ideas, designs, or solutions by analyzing existing data and producing novel outputs. For example, designers can use AI to create new patterns or structures, writers can get assistance in brainstorming plot ideas, and marketers can develop unique campaign strategies. 
  • Collaborative Innovation: Generative AI models can work in tandem with human workers, offering suggestions, generating prototypes, or even engaging in creative dialogue. This collaboration can lead to unique and unexpected results, allowing for more innovative thinking. 
  • Rapid Prototyping: Whether it’s in product design, architecture, or software development, generative AI can assist in quickly creating multiple prototypes. This rapid prototyping can save time and resources, enabling teams to explore more ideas and arrive at optimal solutions. 
  • Data-Driven Insights: Generative AI can use large datasets to identify trends, patterns, or relationships that might not be apparent to human observers. This data-driven approach allows for insights that can inspire new thinking, open up new markets, or redefine business strategies. 
Generative AI
  • Personalized Learning and Development: Generative AI can be used to create personalized learning experiences, allowing workers to develop skills and knowledge that are specifically tailored to their roles, interests, and growth paths. This individualized approach to learning can foster a more engaged and innovative workforce. 
  • Democratizing Access to Expertise: Generative AI models can mimic the thinking of experts in various fields, making specialized knowledge and expertise more accessible to a wider range of workers. This democratization can empower employees in smaller companies or those in remote locations to access high-level insights and guidance. 
  • Ethical Considerations: As with other applications of AI, the use of generative models should be approached with care and ethical consideration. There should be clear guidelines around authorship, intellectual property, and the responsible use of generated content, especially in creative fields. 
  • Human-AI Synergy: The real potential of generative AI lies not in replacing human creativity but in augmenting it. By understanding the strengths and limitations of AI and how it can complement human intelligence, organizations can create a synergy that enhances creativity, innovation, and problem-solving. 
  • Cross-Disciplinary Exploration: Generative AI’s ability to merge and analyze information across various domains encourages cross-disciplinary exploration. Engineers can learn from artists, marketers from scientists, etc. This kind of intersectional thinking often leads to groundbreaking ideas and solutions. 

In conclusion, generative AI offers a powerful tool to help workers step outside traditional boundaries and explore new frontiers of creativity and innovation. By fostering collaboration, enhancing creativity, and providing new insights and perspectives, generative AI can redefine the way we work and think. However, the successful integration of this technology requires careful consideration of ethical issues and a focus on creating a harmonious relationship between human intelligence and AI. 

Jan Iverson is Head of Studio at FS Studio and an award-winning product leader with over 20-years of extensive experience in digital media and marketing, with a specialization in the design and development of AR, VR and 3D activations: mobile apps, games, LBE, sales tools, digital twins; with XR cross-platform content development, and a track record of success in leading award-winning digital creative teams. Virtually Human is her bi-weekly series.