The Immersive Influencer Has a Big Impact on 81% of Consumers
By Jan Iverson Of influencer marketing categories, food and beverage saw the most success in terms of interest and the potential to drive action. Behind it was health and wellness and beauty and personal care, with the latter …
Virtually Human: Proximity Bias
By: Jan Iverson Should proximity bias be a real concern? Workplace proximity bias refers to the tendency of employees who are in positions of power to treat colleagues that are physically closer to them more favorably. With in-person, …
NVIDIA GTC: New Chips, New Advances, New Cloud Services
Jens Huang talks about the future of AI, robotics, and how NVIDIA will lead the charge. By Bobby Carlton A lot was announced and I did my best to keep up! So let’s just jump right in! NVIDIA …
How XR Technology is Impacting the Commercial Aviation Industry
By Bobby Carlton The aviation industry is expected to benefit from the advancements in augmented reality (AR) and virtual reality (VR) technology, as these innovations can reduce the risk of accidents and improve the efficiency of the operations …
4 Big Myths About VR and AR Training: and How the Hype Cycle of Emerging Tech Can Change Them
By Bobby Carlton Technology is evolving faster than ever, so are the myths about VR and AR training. With this rapid development of technology, companies and industries are more than eager to integrate and use these technologies for …
The AIXR VR Awards Announce Finalists for Ground Breaking Achievements in 2022
By Bobby Carlton The VR Awards has spent the last six years recognizing ground breaking achievements in immerse technology in multiple categories. Here are this years finalists of companies and their VR experiences that will help define the …
Ready Player Me Raises $56M and Looks to Bring Representation Into the Virtual Workspace
By Bobby Carlton When it comes to creating that perfect balance of realism and cartoony avatars that can be used across multiple VR platforms, Ready Player Me is the leader. Very easy to make and only takes minutes, …
The Artificial Intelligence Act Will Lead to Better Warehouse Automation
By Bobby Carlton Warehouse automation systems may seem like they’re a dime a dozen, however, each approach is different with some focusing on humans to manage them, many others relying on robotics and automation, and of course we’ve …
Lenovo Focuses on Enterprise Solution Through Their ThinkReality AR Headsets
By Bobby Carlton Advancing spatial computing and building the Enterprise Metaverse requires large-scale collaboration across the industry. Having the proper tools at your disposal is important when it comes to using AR/VR as an Enterprise solution. Lenovo’s ThinkReality hardware is …
Snapchat Launches Awesome New Feature That Will Let Creators Make Money
By Bobby Carlton Customers who used AR spent 20.7% more time on the app and viewed 1.28 times more products on average. Snapchat opens up the lanes of content creation with new program. Although augmented reality (AR) isn’t …